Featured image by fauxels How do you identify a great project manager working in social media? If they are doing their job well, you might not be as quick to notice. That’s because things are running smoothly: Deadlines are being met, posts are going out, and the team...
Featured Image by Photo by Ron Lach Why does organic content matter on Instagram, especially for your business? For one, it is content that you’re not actively paying to promote. That doesn’t mean it should deserve any less attention than content you are...
Photo by Kanhaiya Sharma If you’ve been running a business social media account for any length of time, it’s likely you have seen the “boost post” button pop up on your screen. If you’re just starting out, or even if you have been posting for a while, it might seem...
Featured Image by Darlene Alderson Setting goals and utilizing Key Performance Indicators (KPIs) are an important part of a social media strategy because they provide direction, focus, and a way to measure success. A common problem in social media marketing is that...
When one of my first marketing clients asked me to create a strategic plan, I eagerly said yes. I was excited. Confident. Slightly terrified. Because while I knew what a strategic plan was in theory, I had no real idea how to actually build one from scratch. I opened...
