Leveraging Behavioral Data to Help Create More Authentic Relationships With Customers

Leveraging Behavioral Data to Help Create More Authentic Relationships With Customers

Photo by Samsung Memory US Today’s customers have a lot of decisions to make when deciding which businesses to engage with. They’re constantly inundated with pop-up advertisements and influencer videos eager to direct them to new products and services. Because of...
What Hollywood’s Greatest Scripts Can Tell Us About Marketing

What Hollywood’s Greatest Scripts Can Tell Us About Marketing

Photo by Tima Miroshnichenko In a time when everyone is selling everything using social media, audiences have become hyper-aware of when they are getting sold to. From personal experience, I get frustrated when creators, specifically on TikTok, try to push their...
The Most Dangerous Word in Social Media

The Most Dangerous Word in Social Media

I ran a business page on Facebook called Brocade Certification, which supported the Brocade Certification Program. It was a place where I could engage with our candidates, keep them informed about the program, have some fun by posting challenges, and occasionally,...