Featured image by RDNE Stock Project If the idea of working with data makes you feel like you’re back in your college stats class, half-asleep, confused, and wondering how any of this will apply to real life, you’re not alone. For a lot of people, data feels...
Featured image by RDNE Stock project Wait, what? Is Instagram changing things up again? Yes– and this time it’s not just about the algorithm. Instagram has made it clear that they no longer want to be just a social media platform. Now, they also want to be a part of...
When one of my first marketing clients asked me to create a strategic plan, I eagerly said yes. I was excited. Confident. Slightly terrified. Because while I knew what a strategic plan was in theory, I had no real idea how to actually build one from scratch. I opened...
Featured image by Ivan Samkov As professionals prepare for the workforce and progress through their careers, they’re often taught the importance of traditional résumés and cover letters for making a first impression. But as the business world continues to move on from...
Featured Image by Asoje Emprende Nonprofit marketers often face a unique challenge. Not only do they have to work within a budget like other marketers, but they also often have to work within a smaller-than-average budget because their organization isn’t just about...
