30-60-90 Day Plan: Setting Your New Social Media Team Member Up for Success

30-60-90 Day Plan: Setting Your New Social Media Team Member Up for Success

Photo by Resume Genius Bringing a new social media professional onto your marketing team is an exciting opportunity to infuse fresh ideas into your digital presence. But even the most talented social media experts can struggle to find their footing without a proper...
Content Marketing Planning & Strategy Guidelines

Content Marketing Planning & Strategy Guidelines

Photo by LinkedIn Sales Solutions According to the Content Marketing Institute, 73% of B2B marketing professionals and 70% of B2C marketing professionals integrate content marketing planning and strategy into their overall efforts. Marketers often describe content...
How to Host a Virtual Event or Fundraiser

How to Host a Virtual Event or Fundraiser

During the pandemic the world shifted. Organizations had to rethink the way they fundraised, hosted events (if they even did), and utilized volunteers. Due to the economic climate, some companies or individuals saw a need to pull back their annual contributions. We...
5 Musts When Creating a Content Strategy

5 Musts When Creating a Content Strategy

Image source: Unsplash If you are a business or organization, you likely have one of these goals:  Sell products  Promote services  Gain subscribers  Acquire volunteers  Collect donations  Hire staff  How do you sell yourself to your target audience to reach these...
Using Social Media to Reach Your Target Audience

Using Social Media to Reach Your Target Audience

Image source: Unsplash Businesses that utilize social media are nothing new. It’s estimated that 97% of Fortune 500 companies rely on it, but it’s just as effective for small businesses across the country.  While your business might already be using social media, the...