Laws regarding defamation were created long before the internet was invented, thus causing a plethora of problems for judges trying to apply decades-old law to modern-day dilemmas. It is dysfunctional, creating a grey area when it comes to social media and defamation....
Imagine you’re walking down a busy street in Brooklyn, New York, on a busy and rainy morning. As you walk to your social media marketing job, you bump into someone tall who is wearing an oversized black hat, paired with a long trench coat. They don’t know your...
Photo by fauxels For many organizations, strengthening their online presence is critical for fulfilling their mission. With an ever-expanding online marketing sphere, adopting formal guidelines around social media governance should be at the forefront of business...
The digital marketing landscape is evolving fast. As a result, companies need to update their strategies over time. In this post, we’re going to have a look at the latest trends in content marketing so that you can make sure your strategy is heading in the right...
Some interesting statistics about online reviews that shouldn’t surprise any of us: 84% of people trust online reviews as much as a personal recommendation. 31% more is spent by customers when a company has excellent reviews. On average, 1 negative review can cost a...