Using Customer Reviews as a Marketing Tool

There’s a lot of rhetoric on the Internet concerning what the best way to market your business is online. Additionally, there are many people talking about more straight forward techniques for marketing like email campaigns, text campaigns, and so on. But people...

How To Increase Traffic To Your Website

The question of getting more traffic to your website is a question that never seems to get old. With the Internet becoming more and more popular and widely available, the importance of getting more traffic to your website becomes only more apparent each and every day....

Dealing With Online Complaints On Social Media

The internet has become an essential marketing tool for all manner of businesses and the growth of social media has also given firms opportunities to interact with customers.  But social media can equally be a threat to businesses, when individuals use it to make...

Are Social Media Professionals The New HR Specialists For Organizations?

Who knew social media and networking would bring about such a revolution in the way we interact with people around the world. And these days, we have companies hiring a multi-talented pool using such mediums and platforms. So, let’s discuss whether such...

Starting the Conversation – How to Engage Online

Many people have similar challenges when it comes to social media. Some organizations believe that by simply establishing a profile on the major social networks their work is done. However, to truly establish yourself and your business using social media, one...