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Don’t Pull the Social Media Wool Over the Eyes of Customers – Business Perception vs. Business Reality

Don’t Pull the Social Media Wool Over the Eyes of Customers – Business Perception vs. Business Reality

by Adrian Johansen | Apr 12, 2022 | Strategy

Image Source: Unsplash Building your brand on social media is an essential step for marketing your business. However, it’s important to do so with care. While it’s great to have fun with your brand personality and show off your brand in a positive light, it’s...
Embracing Brand Transparency and Responsibility in Social Media

Embracing Brand Transparency and Responsibility in Social Media

by Adrian Johansen | Jan 5, 2021 | Strategy

In today’s online world, connecting with consumers is no easy task. But, with great effort comes great reward. Brands that prioritize transparency and exemplify responsibility will gain consumer trust, increase sales, and boost their reputation.  It might be tempting...


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