People Are Tired of Being Sold To. Here’s What They Want Instead

People Are Tired of Being Sold To. Here’s What They Want Instead

Featured image by Andrea Piacquadio Marketing has a reputation problem. Ask the average person what they think of marketing, and chances are, you’ll hear words like manipulative, pushy, or deceptive. And honestly? I get it. Too many companies consistently overpromise,...
Why Social Media is the Key to Building Brand Credibility

Why Social Media is the Key to Building Brand Credibility

Image credit: Unsplash Given our limited movements under COVID-19, social media has become an even more crucial outlet by which people keep in touch with their friends and loved ones. Of course, social media use is nothing new. But according to the Pew Research...