Artificial Authors: The Role of AI in Creativity

Artificial Authors: The Role of AI in Creativity

Photo by Solen Feyissa Writers, teachers, and marketers have been following the evolution of creative AI closely. In writing groups, you’ll hear that it’s producing poor quality content and yet still limiting or eliminating writing jobs. In education, the AI...
Social Media Marketing In An Election Year: 6 Things To Plan For

Social Media Marketing In An Election Year: 6 Things To Plan For

Photo by Element5 Digital As the primaries tick by and we edge closer to the 2024 general election, social media marketers are bracing for an unprecedented year.  The use of AI, heightened emotions, and evolving platform landscapes, will test our abilities to evolve...
Impacts of Generative AI for Social Media Marketing

Impacts of Generative AI for Social Media Marketing

The integration of cutting-edge technologies is reshaping the way businesses engage with their audience. One of such transformative forces is Generative Artificial Intelligence (Generative AI), a technology that holds significant promise for social media marketing...
The Keywork: Building Brands with Creative Research Techniques Using ChatGPT

The Keywork: Building Brands with Creative Research Techniques Using ChatGPT

Photo by Matheus Bertelli With the AI landscape shifting daily, it’s hard to ignore the incredible advancements technology can make on your work. Everyone is noticing, especially the companies and organizations that we work for and with. Right now, 55% of...
5 AI Tools for Digital Marketing

5 AI Tools for Digital Marketing

Photo by cottonbro studio from Pexels You’ve had some time to consider whether artificial intelligence (AI) will take over your job. You’ve likely concluded that your job will be safe rather than AI taking over everything. Instead of focusing on the doom and...