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Real estate agents are using social media to help homebuyers and home sellers now more than ever before. However, most of these agents are struggling to get the most value out of their social media efforts. 

Recent research indicates posting on social media ranked second among the most popular ways for real estate agents to get new clients. It also shows 44% of agents have used social media to land a new client. And many agents plan to explore ways to improve their social presence as well. 

Social media can deliver outstanding results for real estate agents. But how these agents use social media can have far-flung effects on their online presence. 

With the right approach to social media, real estate agents can capitalize on Facebook, Twitter, and other social media platforms. They can use these platforms to grow their online presence and engage with prospects and clients like never before. Plus, real estate agents can leverage social media to distinguish themselves from their competitors and optimize their earnings.

Now, let’s look at three reasons why real estate agents should prioritize social media.

 

1. Education

Homebuyers and home sellers frequently use Zillow to conduct real estate market research. Zillow attracted approximately 245 million unique users in 2020. As more buyers and sellers track real estate market trends, the number of Zillow users may continue to grow. 

Thanks to Zillow, property buyers and sellers can quickly and easily perform extensive real estate market research. Zillow provides an all-in-one resource for real estate market insights. Thus, buyers and sellers frequently visit Zillow in the hopes that they can get the information they need to achieve their real estate market goals. 

In addition to Zillow, social media provides a valuable resource for home buyers and home sellers. For instance, real estate agents can use social media to share photos and videos of recently listed houses. Or, they can leverage social media to keep buyers and sellers in the loop regarding the latest real estate market research and trends. 

Let’s not forget about how real estate agents can use social media to share their own web content, either. Real estate agents can publish social media pages for their websites and share these pages with a global audience. From here, agents can use their social media pages to share blog posts and other page updates. These pages then ensure that agents can educate homebuyers and home sellers about different aspects of the real estate market. They can provide insights into how individuals can weigh the pros and cons of buying or selling a home, assess their home buying or home selling costs, and more. As a result, social media pages can even help buyers and sellers make informed decisions.  

 

2. Engagement

There are approximately 1.4 million real estate agents in the United States. And each real estate agent shares a common goal: to engage prospects and clients and ensure they enjoy outstanding experiences. 

Social media offers a golden opportunity to foster engagement. Real estate agents can publish regular updates to their social media pages. Next, page visitors can view unique content that allows them to engage with these agents from nearly any location, at any time. 

Of course, engaging social media users can be tricky, so it pays to plan ahead. Real estate agents should determine what types of content they want to share via social media. This requires agents to consider their target audience. It also demands agents produce digestible content that meets social media users’ expectations. 

Perform research to learn about a target audience. Then, real estate agents can produce content designed to engage this audience. If the content hits the mark, agents can deliver similar content going forward. On the other hand, if the content falls short of users’ expectations, agents should adjust their social media content plans.

Keep an eye on social media metrics, too. That way, real estate agents can learn from social media users and find ways to consistently provide them with the best social media content.

 

3. Cost

Social media can provide a cost-effective marketing option. Real estate agents can spend even a few minutes each day crafting and publishing social media content. And each lead generated via social media websites can deliver a significant return on investment. 

Real estate agents can incorporate social media into their everyday marketing efforts. These agents can offer daily, biweekly, or weekly social media content. They should also take time to respond to comments and questions on their social media pages. 

Also, monitor the cost and effectiveness of social media marketing campaigns. Real estate agents should track their social media marketing investments to ensure they deliver optimal results. At the same time, they should find out if their campaigns are driving leads. If social media campaigns fail to do so, real estate agents should revamp them accordingly. 

 

The Bottom Line on Social Media for Real Estate Agents

Social media can be a difference-maker for real estate agents. Yet, agents must learn the ins and outs of social media platforms to realize their full potential. 

Real estate agents can get started with social media today. These agents can use social media platforms to connect with home buyers and home sellers and provide them with timely, relevant, and accurate content. Over time, they can reap the benefits of social media campaigns that engage prospects and clients and drive revenue growth.

 

Author: Adrian Johansen

Adrian Johansen is a writer and marketer in the Pacific Northwest. She sees life as an opportunity for learning, and loves to share knowledge with others. You can find more of her work here.