Project managers are required to know the details of their industry – and every industry their organization is associated with – so they can drive a productive team. Does your project manager know enough about social media – the importance of focusing on your digital presence? Whether you’re prepping for National Institute for Social Media’s certified Social Media Strategist (SMS) exam or getting up to speed on how critical social media is to your project, Social Media Project Management is the book that will help you understand what you need to know.
This guide provides details for anyone interested in:
•Developing action plans and negotiating key performance indicators (KPIs) with management
•Choosing the best social media platforms and tools for tracking performance metrics
•Delegating social media activities to partners and ensuring team collaboration for a consistent digital presence
•Writing or issuing Request for Proposals (RFP) or Request for Quotes (RFQ)
•Responding to the competition and managing multiple projects simultaneously
In this step-by-step guide for setting your social media projects and campaigns, Dr. Amy Jauman, Chief Learning Officer at the National Institute for Social Media, highlights everything you and your team needs to know. Action plan and RFP templates, a list of additional resources, and a detailed recap of what anyone taking the SMS exam needs to know make this an invaluable resource for anyone working in social media project and campaign management.