Research and Analysis

Description

Establishing credibility as a social media professional can be challenging whether you’re an internal employee or external consultant. The most powerful information you can use to establish yourself is often concrete and measurable data you’ve uncovered through research and your professional analysis of what that data means.

In addition to becoming a certified Social Media Strategist (SMS) through the National Institute for Social Media (NISM), developing a clear and consistent approach to research and an effective way to deliver your analysis is one of the surest ways to demonstrate your professionalism and expertise in the industry. The book explores topics including:

•Who or what influences buyer behavior
•What keywords your customers are using
•What analytics marketers should pay attention to
•How to optimize your performance online based on your findings
•What your competition is offering and how that affects your unique selling proposition

Author Dr. Amy Jauman, Chief Learning Officer at the National Institute for Social Media, outlines how to approach social media research and analytics through four steps: identifying relevant information, interpreting findings, monitoring data, and responding to what you have learned. Case studies and additional resource recommendations round out the content making this an essential guide for anyone interested in learning more about measuring social media success.