Social media moves at a rapid pace that makes it especially important for every organization to have a strategic plan allowing members of the organization to respond quickly and consistently to every opportunity and challenge it faces. Whether you’re creating a strategic plan to maximize your digital presence or prepping for NISM’s certified Social Media Strategist (SMS) exam, Strategic Planning is the blueprint you need.
This guide provides details for anyone interested in:
•Creating a successful social media strategy that advances the goals of an organization
•Performing a segment, target, position (STP) analysis
•Designing specific, measurable, achievable, realistic and time driven (SMART) goals and key performance indicators (KPIs)
•Selecting and evaluating social media tools for effectiveness
•Integrating social media strategy and best practices throughout your organization
The National Institute for Social Media’s Chief Learning Officer Amy Jauman explains how to prepare for the strategic planning portion of the SMS exam and craft a practical strategic plan that supports your social media and organizational goals. You may not be able to anticipate everything that will happen, but you can create a strategic plan that will ensure you’re prepared for whatever comes your way.