Can Canva Cut It For Your Video Needs?

Can Canva Cut It For Your Video Needs?

If you work on a small or low-budget social media team, Canva is a tempting option for graphics and video work. After all, the price can be right (free for many features), and it’s accessible via phones and desktops. But is Canva the all-inclusive wonder that we...
AI Won’t Take Your Job—But Someone Using It Might!

AI Won’t Take Your Job—But Someone Using It Might!

Photo by Pavel Danilyuk “The toothpaste will never go back into the tube,” said Jon Leland, Media Innovator & Creativity Catalyst, during NISM’s Empowering AI Trends for Social Media Marketing webinar. Regarding his toothpaste statement, he also mentioned that “AI...
30-60-90 Day Plan: Setting Your New Social Media Team Member Up for Success

30-60-90 Day Plan: Setting Your New Social Media Team Member Up for Success

Photo by Resume Genius Bringing a new social media professional onto your marketing team is an exciting opportunity to infuse fresh ideas into your digital presence. But even the most talented social media experts can struggle to find their footing without a proper...
Media Monitoring 101: Negative Publicity

Media Monitoring 101: Negative Publicity

Image Source Understanding Media Monitoring for Negative Publicity  In the digital age, where information spreads rapidly, negative publicity can significantly impact a brand’s reputation. For online marketing professionals, media monitoring is an essential practice...
How to Effectively Engage Your Diverse Online Community

How to Effectively Engage Your Diverse Online Community

Photo by: Alexander Suhorucov In a world where our online communities come from different backgrounds, experiences, and locations, it is paramount that social media community managers understand how to appropriately engage with varying audiences. To remain relevant as...