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Using LinkedIn Like It’s 2015? Let’s Fix That

Using LinkedIn Like It’s 2015? Let’s Fix That

by Cassandra Hultgren | Sep 11, 2025 | Career, Self-help, EduSocial Blog, Strategy, Tools

Photo by LinkedIn Sales Solutions Before college, I never imagined my professional life would include a social media profile. But after my first semester, the search for a summer job began. Enter: LinkedIn.  While my original intent was to use it for job hunting, I...
Where Should I Advertise? Breaking Down Today’s Top Social Platforms

Where Should I Advertise? Breaking Down Today’s Top Social Platforms

by Alexis Barth | Sep 9, 2025 | EduSocial Blog, Strategy, Tools

Photo by Antoni Shkraba Studio How to Pick the Right Platform for Your Social Ads If there’s one question every marketer hears at some point, it’s this: “Where should I advertise?” I wish there were a one-size-fits-all answer—but the truth is, it’s not that simple....
Instagram’s Latest Power Move for Creators – Introducing Edits

Instagram’s Latest Power Move for Creators – Introducing Edits

by Liliana Marquez | Sep 4, 2025 | Strategy, Tools

Featured image by RDNE Stock project Wait, what? Is Instagram changing things up again? Yes– and this time it’s not just about the algorithm.  Instagram has made it clear that they no longer want to be just a social media platform. Now, they also want to be a part of...
Influencer Marketing’s Blindspot: FTC Regulations and How to Follow Them

Influencer Marketing’s Blindspot: FTC Regulations and How to Follow Them

by Kassity Lee | Aug 28, 2025 | Crisis Communications, EduSocial Blog, Strategy, Tools

Featured image by MART PRODUCTION Influencer marketing is booming, expected to reach $33 billion globally. It’s a space where everyone from budding influencers to major brands is looking to cash in (and yes, NISM even offers a webinar on influencer marketing basics!)....
Prompting Matters: ChatGPT vs. Claude on GA4 Campaigns

Prompting Matters: ChatGPT vs. Claude on GA4 Campaigns

by Marianne Hynd | Aug 21, 2025 | Crisis Communications, Strategy, Tools

Featured image by photoGraph What happens when you love data, are intrigued by AI, and have too much time on your hands? You test AI capabilities and pit ChatGPT against Claude to see what happens, of course! Here’s the background information: I provided a GA4 data...
Was Duolingo’s AI Announcement a Failure? Only If We Don’t Learn From It.

Was Duolingo’s AI Announcement a Failure? Only If We Don’t Learn From It.

by Kassity Lee | Aug 7, 2025 | Career, Self-help, Community Management, EduSocial Blog, Strategy, Tools

Featured image by Alex Green In April 2025, Duolingo CEO Luis von Ahn announced the company’s transition to an “AI-first” strategy, aiming to integrate AI across its operations. The announcement has since sparked significant backlash. People have taken to social media...
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