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Influencer Marketing’s Blindspot: FTC Regulations and How to Follow Them

Influencer Marketing’s Blindspot: FTC Regulations and How to Follow Them

by Kassity Lee | Aug 28, 2025 | Crisis Communications, EduSocial Blog, Strategy, Tools

Featured image by MART PRODUCTION Influencer marketing is booming, expected to reach $33 billion globally. It’s a space where everyone from budding influencers to major brands is looking to cash in (and yes, NISM even offers a webinar on influencer marketing basics!)....
Prompting Matters: ChatGPT vs. Claude on GA4 Campaigns

Prompting Matters: ChatGPT vs. Claude on GA4 Campaigns

by Marianne Hynd | Aug 21, 2025 | Crisis Communications, Strategy, Tools

Featured image by photoGraph What happens when you love data, are intrigued by AI, and have too much time on your hands? You test AI capabilities and pit ChatGPT against Claude to see what happens, of course! Here’s the background information: I provided a GA4 data...
Was Duolingo’s AI Announcement a Failure? Only If We Don’t Learn From It.

Was Duolingo’s AI Announcement a Failure? Only If We Don’t Learn From It.

by Kassity Lee | Aug 7, 2025 | Career, Self-help, Community Management, EduSocial Blog, Strategy, Tools

Featured image by Alex Green In April 2025, Duolingo CEO Luis von Ahn announced the company’s transition to an “AI-first” strategy, aiming to integrate AI across its operations. The announcement has since sparked significant backlash. People have taken to social media...
To Boost or Not to Boost? 5 Things To Consider Before Posting

To Boost or Not to Boost? 5 Things To Consider Before Posting

by Cassandra Hultgren | Aug 5, 2025 | EduSocial Blog, Strategy, Tools

Photo by Kanhaiya Sharma If you’ve been running a business social media account for any length of time, it’s likely you have seen the “boost post” button pop up on your screen. If you’re just starting out, or even if you have been posting for a while, it might seem...
How SMART Goals and KPIs Drive Success in Social Media Marketing

How SMART Goals and KPIs Drive Success in Social Media Marketing

by Jennifer Ready | Jun 19, 2025 | Career, Community Management, EduSocial Blog, Strategy, Tools

Featured Image by Darlene Alderson Setting goals and utilizing Key Performance Indicators (KPIs) are an important part of a social media strategy because they provide direction, focus, and a way to measure success. A common problem in social media marketing is that...
Setting The Stage for Success: How to Nail the Creative Brief

Setting The Stage for Success: How to Nail the Creative Brief

by Kassity Lee | Jun 17, 2025 | Career, EduSocial Blog, Strategy, Tools

Photo by Alice Yamamura You’re gearing up for your next great social media campaign when it hits you: you know what needs to be done, but you’re not sure how to get there. The creative brief ensures you and your team are on the same page and sets up your campaign for...
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RECENT POSTS

  • Branding Blind Spots Your Audience Sees But You Do Not
  • Influencer Marketing’s Blindspot: FTC Regulations and How to Follow Them
  • Behind the Posts: A Look Back at My NISM Internship

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