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Media Monitoring 101: Negative Publicity

Media Monitoring 101: Negative Publicity

by David H Lasker | Mar 25, 2025 | Crisis Communications, Press and Media, Strategy, Tools

Image Source Understanding Media Monitoring for Negative Publicity  In the digital age, where information spreads rapidly, negative publicity can significantly impact a brand’s reputation. For online marketing professionals, media monitoring is an essential practice...
Time To Turn From X In A Crisis? Maybe.

Time To Turn From X In A Crisis? Maybe.

by Robbie Schneider | Jan 9, 2025 | Crisis Communications, EduSocial Blog

X has been a historical landing place for breaking news or quick updates for brands and news media.  But as public trust in X as a platform continues to erode and millions of users are projected to leave the platform, what does this shift mean for your brand’s crisis...
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