Media Monitoring 101: Negative Publicity

Media Monitoring 101: Negative Publicity

Image Source Understanding Media Monitoring for Negative Publicity  In the digital age, where information spreads rapidly, negative publicity can significantly impact a brand’s reputation. For online marketing professionals, media monitoring is an essential practice...
Time To Turn From X In A Crisis? Maybe.

Time To Turn From X In A Crisis? Maybe.

X has been a historical landing place for breaking news or quick updates for brands and news media.  But as public trust in X as a platform continues to erode and millions of users are projected to leave the platform, what does this shift mean for your brand’s crisis...