Featured image source These days, old-school monitoring methods simply cannot keep pace with the speed and complexity of digital communication and the endless conversations happening online. With billions of posts, opinions and images flooding social networks daily,...
Photo by Sergei Tokmakov Federal Law As marketing professionals, you are likely well aware of the on again, off again relationship between the U.S. and TikTok. As we enter into another critical crossroads, let’s take a look at where we have been and where we are...
Image Source Understanding Media Monitoring for Negative Publicity In the digital age, where information spreads rapidly, negative publicity can significantly impact a brand’s reputation. For online marketing professionals, media monitoring is an essential practice...
X has been a historical landing place for breaking news or quick updates for brands and news media. But as public trust in X as a platform continues to erode and millions of users are projected to leave the platform, what does this shift mean for your brand’s crisis...
