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Influencer Marketing’s Blindspot: FTC Regulations and How to Follow Them

Influencer Marketing’s Blindspot: FTC Regulations and How to Follow Them

by Kassity Lee | Aug 28, 2025 | Crisis Communications, EduSocial Blog, Strategy, Tools

Featured image by MART PRODUCTION Influencer marketing is booming, expected to reach $33 billion globally. It’s a space where everyone from budding influencers to major brands is looking to cash in (and yes, NISM even offers a webinar on influencer marketing basics!)....
Prompting Matters: ChatGPT vs. Claude on GA4 Campaigns

Prompting Matters: ChatGPT vs. Claude on GA4 Campaigns

by Marianne Hynd | Aug 21, 2025 | Crisis Communications, Strategy, Tools

Featured image by photoGraph What happens when you love data, are intrigued by AI, and have too much time on your hands? You test AI capabilities and pit ChatGPT against Claude to see what happens, of course! Here’s the background information: I provided a GA4 data...
How AI Is Shaping Social Media Monitoring And Crisis Management

How AI Is Shaping Social Media Monitoring And Crisis Management

by Dakota Deter | Jun 5, 2025 | Crisis Communications, Community Management, Strategy, Tools

Featured image source These days, old-school monitoring methods simply cannot keep pace with the speed and complexity of digital communication and the endless conversations happening online. With billions of posts, opinions and images flooding social networks daily,...
TikTok’s U.S. Saga Continues

TikTok’s U.S. Saga Continues

by Sarah Morris | Apr 4, 2025 | Crisis Communications, EduSocial Blog, Press and Media, Strategy

Photo by Sergei Tokmakov Federal Law As marketing professionals, you are likely well aware of the on again, off again relationship between the U.S. and TikTok. As we enter into another critical crossroads, let’s take a look at where we have been and where we are...
Media Monitoring 101: Negative Publicity

Media Monitoring 101: Negative Publicity

by David H Lasker | Mar 25, 2025 | Crisis Communications, Press and Media, Strategy, Tools

Image Source Understanding Media Monitoring for Negative Publicity  In the digital age, where information spreads rapidly, negative publicity can significantly impact a brand’s reputation. For online marketing professionals, media monitoring is an essential practice...
Time To Turn From X In A Crisis? Maybe.

Time To Turn From X In A Crisis? Maybe.

by Robbie Schneider | Jan 9, 2025 | Crisis Communications, EduSocial Blog

X has been a historical landing place for breaking news or quick updates for brands and news media.  But as public trust in X as a platform continues to erode and millions of users are projected to leave the platform, what does this shift mean for your brand’s crisis...


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RECENT POSTS

  • Influencer Marketing’s Blindspot: FTC Regulations and How to Follow Them
  • Behind the Posts: A Look Back at My NISM Internship
  • Prompting Matters: ChatGPT vs. Claude on GA4 Campaigns

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