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Behind the Posts: A Look Back at My NISM Internship

Behind the Posts: A Look Back at My NISM Internship

by Cassandra Hultgren | Aug 26, 2025 | Internship, Career, Community, Self-help, Community Management, EduSocial Blog, Strategy

When I started my internship with NISM, I wasn’t looking for a job. I was already running my own coloring book company (which, as anyone who has started a small business will know, was no small task). Time? I had none of it. Spare energy? Not exactly overflowing.  But...
Was Duolingo’s AI Announcement a Failure? Only If We Don’t Learn From It.

Was Duolingo’s AI Announcement a Failure? Only If We Don’t Learn From It.

by Kassity Lee | Aug 7, 2025 | Career, Self-help, Community Management, EduSocial Blog, Strategy, Tools

Featured image by Alex Green In April 2025, Duolingo CEO Luis von Ahn announced the company’s transition to an “AI-first” strategy, aiming to integrate AI across its operations. The announcement has since sparked significant backlash. People have taken to social media...
How SMART Goals and KPIs Drive Success in Social Media Marketing

How SMART Goals and KPIs Drive Success in Social Media Marketing

by Jennifer Ready | Jun 19, 2025 | Career, Community Management, EduSocial Blog, Strategy, Tools

Featured Image by Darlene Alderson Setting goals and utilizing Key Performance Indicators (KPIs) are an important part of a social media strategy because they provide direction, focus, and a way to measure success. A common problem in social media marketing is that...
Setting The Stage for Success: How to Nail the Creative Brief

Setting The Stage for Success: How to Nail the Creative Brief

by Kassity Lee | Jun 17, 2025 | Career, EduSocial Blog, Strategy, Tools

Photo by Alice Yamamura You’re gearing up for your next great social media campaign when it hits you: you know what needs to be done, but you’re not sure how to get there. The creative brief ensures you and your team are on the same page and sets up your campaign for...
Mission, Vision, and Values: The Blueprint for Your Business’s Success

Mission, Vision, and Values: The Blueprint for Your Business’s Success

by Liliana Marquez | Jun 12, 2025 | Career, EduSocial Blog, Strategy, Tools

We have all visited a company’s “About Us” page at some point. It usually consists of a brief history of how the company rose to success and highlights its mission, vision, and values. Most of us usually skip over it or maybe briefly skim it. What we typically...
Strategic Planning for Beginners: What I Wish I Knew Before Saying Yes

Strategic Planning for Beginners: What I Wish I Knew Before Saying Yes

by Alexis Barth | Jun 3, 2025 | Career, Self-help, EduSocial Blog, Strategy, Tools

When one of my first marketing clients asked me to create a strategic plan, I eagerly said yes. I was excited. Confident. Slightly terrified. Because while I knew what a strategic plan was in theory, I had no real idea how to actually build one from scratch. I opened...
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  • Influencer Marketing’s Blindspot: FTC Regulations and How to Follow Them
  • Behind the Posts: A Look Back at My NISM Internship
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