NISM Blog
How to Engage Your Customers with Earth Day Promotions
Image source: Unsplash The concern about climate change has gone global in the past decade. It was about time - sea level is rising by 3.3mm each year, the planet’s polar ice sheets are losing huge masses, and Earth’s temperature has reached an all-time high increase...
Where to Use Your Logo for Marketing
One of the first things that consumers notice about a brand or a business is its logo. This is why businesses and corporations are highly particular about displaying their visual brand identities strategically. As a business owner, you have to consider your logo as a...
Save Yourself from a Copyright Violation
Image source: Unsplash I hope by now, we all know that just because we saw an image on the internet, it does not mean it's generally free for us to use as we please. A real-life example can be drawn from a situation a marketing person in my company faced a long time...
Businesses Not Being Social on Social
In the last few years, there’s been a trend towards organizations describing themselves as “a social business.” Because of the way this term is used, it can come off like a buzzword. In reality, it’s really important -- and amidst all the other ways your business is...
National Institute for Social Media Purchased by Two Education and Business Operations Veterans; New CEO Appointed
National Institute for Social Media Purchased by Two Education and Business Operations Veterans; New CEO Appointed New CEO Jennifer Radke is seasoned executive within the education marketplace and one of the new owners MINNEAPOLIS – MAY 25, 2016 –– The National...
Excited for the Journey
When I started in the field of higher education over 15 years ago I had no idea the potential existed to build a company that would marry many of my passions into one career and organization. Today those passions and my background collide as I take over the role of...
Why it’s Time to Retire the Auto-DM
Twitter Chats are a great way to meet like-minded people. Oftentimes, you’ll interact with someone on a Twitter Chat within your industry/vertical that you had no clue even existed. They weren’t a “lead” or anything for you, or anyone you were targeting in any way --...
HOW TO: Find Free Images You Can Re-Use On Your Site
A good stock photo means everything to a blogger. The entire point of using images is to enhance your content, which is why you don't want to have to use sub par stock photos on your posts. Unfortunately, you don't always have a choice in the matter. If you can't find...
Why SEO Link Building Is Almost Dead
There’s a lot of debate in the SEO world over link building. It’s an ongoing, ever-heated, and much contested discussion. The truth is, link building used to be easy and fast. You could create some content packed with keywords, make sure your keyword was...