NISM Blog
Using Story Mapping to Improve Audience Experiences
Image Source: Pixabay Story mapping is integral to creating an unforgettable social media experience for your audience. Experts say that “In user story mapping, teams create a dynamic outline of a representative user’s interactions with the product, evaluate which...
Meet and Greet: Magdalena Schürmann
Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...
10 Tips to Optimize Your Google Ads Campaign in the First Month
Nowadays, with the market overloaded with a myriad of products and services, it is becoming harder to create efficient promoting campaigns. We are talking about the campaigns that manage to get the potential customers' attention and make your product more...
Behind the Best New Social Media Platforms
Facebook, Instagram, and Twitter are the obvious staples of the social media market today, each pulling upwards of 1.1 billion, 300 million, 140 million, and daily active users respectively, according to Statista. Some would argue that YouTube should be classified as...
What We Can Learn from Pokémon GO
I would say you’ve been living under a rock the past couple months if you hadn’t heard of the Pokémon GO craze. But I can’t—practically every rock in America has been turned over in search of rare Pokémon! Although that may seem hyperbolic, it certainly isn’t to say...
Expert Interview Series: Jennifer Radke of National Institute for Social Media on Using Social Media for Inbound Marketing
<click here to read the original article> Jennifer Radke, CEO,, uses her expertise in professional education to bring a new passion to the National Institute for Social Media.nism Jennifer recently spoke with us at Inbound 281 about the rapidly-changing world of...
One Teacher’s Perspective on the Value of Becoming a Certified Social Media Strategist
“You already have a Ph.D., so why get a certification?”: One Teacher’s Perspective on the Value of Becoming a Certified Social Media Strategist “So, what exactly is a Social Media Strategist?” This question is presented to me often enough, so I’ve had the opportunity...
Brand Engagement Via YouTube
There are dozens of different video platforms online these days, with YouTube and Vimeo probably being the two that most people are familiar with. UPenn’s Adam Grant has argued that the “first-mover advantage” is probably a myth, but in YouTube’s case, it’s hard to...
Aligning Corporate And Marketing Goals For Success
Silos are fairly prevalent in many businesses -- heck, Machiavelli predicted their existence way back in 1513 -- and, unfortunately, ‘alignment’ is not as prevalent. Consider the chart below, from an article on Harvard Business Review entitled “Only 8 Percent Of...