NISM Blog
Actionable Metrics
A large part of using and managing social media is the use of metrics. Organizations use metrics as a way to track their KPIs, or for celebration when they hit a particular milestone, like 1,000,000 followers. A good social media strategist knows that there are...
Lessons Learned: To bot or not to bot?
It’s been just over 2 1/2 months since we launched a chatbot on our institutional website. Now I’m not here to sell you on whether or not a chatbot is right for you and your business or institution - that’s an answer that can only be found within your own goals &...
Meet and Greet: Bryan Welsh
Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...
What Are Some Good Practices In Customer Service In This Social Media-Obsessed World?
We’ve all heard the adage, the customer is always right. No matter what industry you’re involved with, if you have customers, you need to have a way to make them happy at all times. This is due in part to the amount of power a customer has these days....
5 Important Reasons Why Professionals Should Invest More Time In Their Online Presence
It's not easy being a high profile professional in the age of social media and rating apps. Let's be honest; after a fifty-hour work week (if you're extremely lucky), who wants to spend time worrying about what your online presence is like? Any free time you do have...
Protect Your Twitter Account With These 4 Easy Tips
Twitter has opened up many doors allowing you to talk to people all over the world but this type of freedom comes with big responsibilities. Whether you use your twitter account for personal use or for business, it’s vital that you protect it. There are a lot of...
Social Media Movements Steamrolling Thru 2014
With the ever-changing world of social media, you need to have knowledge regarding the social media trends currently so you, the website domain marketer, can prepare your company for 2014. If you are unsure of how social media will materialize towards the close of...
4 Essential Inbound Marketing Tools
Every marketer’s job is becoming more and more diverse. Content, digital media and social networking are all presenting new challenges, and Google’s algorithm updates mean that marketers need to understand the latest in SEO. How do you keep on top of all...
5 Ways To Find Social Influencers
As more businesses begin to make use of social media to engage and interact with customers and potential clients, the challenge lies in developing and implementing a social media approach that produces real value. With more and more individuals turning to social media...