NISM Blog
Strategic Planning. Think Tactically
Ahh.. the joys of assembling a strategic marketing communications plan. For those of us who have the ability to think big picture while executing at the daily level, this becomes almost as natural as breathing. It is a tool that we rely on, especially when there are...
Social Media and Customer Engagement
You’ve heard time and again that your business needs to have a social media presence. But, figuring out what platforms to be on and what content to post is only half the battle. If you want to grow your business using social media, you’re going to need to be, well,...
7 Things to Consider Before Collaborating with a Social Media Influencer
The rise of social media influencers is expected to grow over the coming years. This isn’t surprising given how the marketing landscape has changed. 36Ad-block usage is expanding. Banner blindness persists. And just about every commercial out there isn’t connecting...
Why it’s Time to Retire the Auto-DM
Twitter Chats are a great way to meet like-minded people. Oftentimes, you’ll interact with someone on a Twitter Chat within your industry/vertical that you had no clue even existed. They weren’t a “lead” or anything for you, or anyone you were targeting in any way --...
HOW TO: Find Free Images You Can Re-Use On Your Site
A good stock photo means everything to a blogger. The entire point of using images is to enhance your content, which is why you don't want to have to use sub par stock photos on your posts. Unfortunately, you don't always have a choice in the matter. If you can't find...
Why SEO Link Building Is Almost Dead
There’s a lot of debate in the SEO world over link building. It’s an ongoing, ever-heated, and much contested discussion. The truth is, link building used to be easy and fast. You could create some content packed with keywords, make sure your keyword was...
Become a LinkedIn Jedi [INFOGRAPHIC]
(Infographic by Gryffin Media in partnership with TollFreeForwarding.) While Facebook might boast the biggest user base at 1.2 billion users, LinkedIn still offers a sizeable 300 million making it the largest professional network on the Internet. When many people...
NISM Instructor Highlight – Dr. Margaret Stewart
This month, NISM is interviewing one of its more recent Certified Instructors and Social Media Strategist (SMS), Dr. Margaret Stewart. I had the pleasure to get to know Dr. Stewart during the Train-the-Trainer program and I was consistently impressed with her...
Nashville: New Face, New Partnership
As the National Institute for Social Media (NISM) kicks off its partnership with Kaplan College - Nashville, we had the opportunity to sit down and chat with Rick Duvall, an instructor with both NISM and Kaplan College. Rick will be teaching the courses at the new...