NISM Blog
Sunsetting a Social Media Account
For many organizations and brands the decision to start a social media channel is a deliberate decision with conversations, strategy, and a roll-out. What are the considerations and deliberations when you decide to close a social media account, effectively retiring,...
How to Set Your Social Advertising Budget
When creating social media advertising campaigns for a client, the top and often first question I receive is how much should be invested. The answer should never be the same for anyone. However, the way to an answer is similar. Just like in any situation where you are...
Be Real about Social Media Strategist FOMO
Social media, digital marketing, and the strategies that we put in place for our brands, organizations, products, and communities are subject to change. This change can be data informed, tied to social media functionality changes, or audience focused pivots. So much...
Always Educating
If you’re an internal or external social media professional (i.e., full- or part-time employee vs. consultant, speaker, etc.), you’re an educator as much as you are a marketer – or at least you should be. One of the core learning objectives in each of the six NISM...
8 Tips to Improve Your Video Resume
People are always asking for video tips, so today, I have a quick list for you to reference as you get started. Lighting – Don’t Be a Shadow Human When you sit in front of a bright light, use a window as an example, the light coming from behind you will make you look...
How to Choose a Social Media Management Tool
How do you manage your social tasks? Do you write and schedule content into each social platform individually? Or do you use a social media management tool to schedule your content across multiple platforms? If you have not yet used a social media management tool, I...
Instagram: It’s as Simple as ABC
Instagram is an incredible platform to get your brand out there. It allows companies to show their clientele the business from the inside. Instagram also allows your company to reinforce brand values, brand identity and voice. First of all, as a business you need to...
MEET AND GREET: Sandy Williams
INTRODUCTION Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, they also share our passion for social media. Best of all, their stories help shape our organization and the work...
Connecting with the younger generation online.
"How do you do fellow kids?" With a 5 second clip of Steve Buscemi, skateboard slung over his shoulder and all, 30 Rock has unintentionally encapsulated how many brands targeting Gen Y and Z appear on social media: oblivious and out-of-place. Young consumers are a...