NISM Blog
Certificate vs. Certification: Is There a Difference?
The words “Certificate” and “Certification” are used often in the world of education and professional development. Many times they are used interchangeably, but is there a difference? The short answer is "Yes", but let's take a closer look at a certificate vs....
An Expert’s Guide to Executing a Winning B2B SEO Strategy
Whether it's SEO, content marketing, or social media, each digital marketing strategy should be tailored to fit its target audience. However, when considering how to execute the right approach to gaining brand awareness and organic search engine rankings, it's...
3 Ways To Create More Authentic and Meaningful Social Media Posts
It’s difficult to imagine a business without a solid social media strategy. Social media is such an important part of the digital marketing sector that some companies rely on it far more than traditional advertising methods. However, it’s not enough to put together a...
Improve your LinkedIn’s Curb Appeal
As a college student nearing graduation, the prominence of LinkedIn’s connection opportunities have not been lost on me. Like everyone else, I know that a solid LinkedIn profile is more important than ever to job seekers and hiring managers. But with more than half a...
Relationship Building 101
If you've been reading my previous blog entries or we've met in person, you know that I am a self-described "people person." I love meeting new people and learning more about who they are and why they do what they do. Their story matters to me. This is a gift I've...
Math 2.0 Day: Celebrating Math and Innovation on July 8th
July 8th is Math 2.0 Day – and it’s our opportunity to recognize that the world today runs on math and numbers! Social media professionals will be the first to tell you that without math, it would be incredibly difficult to have meaningful conversations with our...
3 Keys to Employee Engagement
Whether your organization has ten employees or 10,000 employees, chances are you've heard of employee engagement or have thought about ways to help get your own employees more engaged. Engagement can take different forms-- monthly employee lunch outings, utilizing...
NISM Summer Sessions: Free CEUs June through August
Our certified social media strategists have found creative ways over the years to earn their 20 CEUs required for recertification. And while we provide a list of pre-approved CEUs offered by other organizations, we also wanted to provide our community with an...
Tools for a Wow Factor on Instagram
Before we get started, be sure to check out my previous NISM blog post, 4 Ways to a Wow Factor on Instagram. Now that we’ve discussed on-trend visual marketing tactics for Instagram, it’s time to showcase the apps and tools that you can use to make these tips a...