NISM Blog
8 Essential Visualization Tools For Social Media Marketers
As a social media marketer, communication is your stock-in-trade. From weaving just the right words to make an irresistible post to crafting the perfect images that your audience can’t turn away from, capturing your audience’s attention is the mission. But...
Conference Content: How to Bring Your Best!
Not dissimilar to a big game, vacation, or even Christmas, the time leading up to a conference can be filled with anxiety (the good kind hopefully) and excitement! Say sponsoring a session, presenting, or setting up shop behind a booth just isn’t your thing. Hey...
How to Use Hashtags on LinkedIn to Grow Your Brand
While hashtag usage has long been encouraged on Twitter and Instagram as a way for users to engage with their networks, LinkedIn only started allowing clickable hashtags in 2016. The initial key is to identify your specialty and conduct research on the hashtags that...
Is There Value in Tagging Others in Social Media Posts?
Posting on social media has become a daily activity for many individuals and businesses across the globe. Often the goal is to engage or communicate with others. With this in mind, how do we know when to tag people or brands? And what’s the value of tagging others? ...
Meet and Greet: Rudy Vasquez
The NISM SMS professionals serve as ambassadors for our certification program. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we do here....
How to Reach More Readers Using Social Media and Publicity
Book marketing and publicity for nonfiction authors can be overwhelming with the vast array of social media platforms. Many authors wonder how to use social media and worry they will do it wrong. Let’s address some basic dos and don’ts of using social media for book...
Meet and Greet: Erika Voeller
The NISM SMS professionals serve as ambassadors for our certification program. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we do here....
The Importance of Feedback
Have you visited the doctor recently and received a survey afterwards asking you how your appointment went? It seems like I receive surveys a few times per week. If I have the time, I like to fill these out to give the organization or individual some feedback. If I’ve...
Influencers are Losing their Influence
Open Instagram and begin to scroll through your feed. How many organic posts made by friends or family do you see before you come across an influencer-sponsored post? Odds are you won’t make it very far, seeing as 93% of influencers use Instagram as their platform of...