NISM Blog
People Are Tired of Being Sold To. Here’s What They Want Instead
Featured image by Andrea Piacquadio Marketing has a reputation problem. Ask the average person what they think of marketing, and chances are, you’ll hear words like manipulative, pushy, or deceptive. And honestly? I get it. Too many companies consistently overpromise,...
Can You Post That? A Social Media Marketer’s Guide to Likeness Rights
Featured image by Arnav Pratap Singh Have you given much thought to your likeness rights? If not, imagine this: You’re driving down the highway when a billboard catches your eye. It's an ad for a fancy new restaurant, nothing unusual. But then you do a double-take:...
Building Meaningful Online Communities on LinkedIn
Featured image by Ono Kosuki Among Social Media Marketers, social media marketing is also known as “many-to-many” marketing. Meaning that marketers do not hold much control…people do. Social media was not originally created for brands to market themselves. Since their...
Leveraging Behavioral Data to Help Create More Authentic Relationships With Customers
Photo by Samsung Memory US Today’s customers have a lot of decisions to make when deciding which businesses to engage with. They’re constantly inundated with pop-up advertisements and influencer videos eager to direct them to new products and services. Because of...
Why is a Company-Wide Social Media Plan Powerful?
Photo by S O C I A L . C U T It’s super important to ask questions, and never more so than when coming up with a company-wide social media plan. You will never be able to live in someone else’s shoes, but through asking good questions, you can gather a better mental...
Social Listening: The Secret Weapon Every Social Media Marketer Needs
Photo by Anastasiya Badun As scary as it might sound, it is likely that there are numerous people talking about your brand each day. Whether it be good, bad, or sharing an experience, conversations are still happening across platforms. Naturally, it makes you want to...
Scroll TikTok with Purpose: Inspiring Accounts For Marketers to Watch
Photo by S O C I A L . C U T Whether you’re a marketer looking to up your content game, a small business trying to reach a new audience, or a social media professional on the hunt for the next big trend, TikTok is the platform for you. But with how fast TikTok moves,...
Building Belonging: The Power of Empathy in Social Media Marketing
Featured image by Keira Burton In today’s crowded digital landscape, where brands compete for likes, clicks, and conversions, the real differentiator isn’t just eye-catching visuals or clever hashtags; it’s empathy. Social media communities thrive when brands stop...
Bluesky – A Channel Worth Exploring
Featured image by fauxels Social media professionals face the challenge of staying up-to-date with new and emerging channels as part of their ongoing education. Many new channels emerge that either fail to secure adequate funding or fail to gain significant traction...