NISM Blog
Why You Are Not Reaching Your Goals
Photo By: Ronnie Overgoor No matter what industry you are a part of, to be successful you must be setting goals and achieving them. So why is it that nearly 90% of businesses fail to meet their strategic goals? With a large emphasis put on these goals at the beginning...
Digital History: How to Align Your Past Experience with Your New Industry
Photo by Resume Genius Have you ever known someone who went from being a staff accountant to a manager in a manufacturing environment? Or a restaurant shift lead to a veterinary assistant? How do people make that leap with confidence and how do they convince employers...
Meet and Greet: Amy Peiffer, SMS
Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...
5 Tips On How To Get Started Creating A Logo
The logo you choose for your company is a representation of your company brand. It is used to differentiate who you are and symbolize what your brand stands for to your audience. A logo has the capacity to take on various forms over the years, but one element should...
Sunsetting a Social Media Account
For many organizations and brands the decision to start a social media channel is a deliberate decision with conversations, strategy, and a roll-out. What are the considerations and deliberations when you decide to close a social media account, effectively retiring,...
How to Set Your Social Advertising Budget
When creating social media advertising campaigns for a client, the top and often first question I receive is how much should be invested. The answer should never be the same for anyone. However, the way to an answer is similar. Just like in any situation where you are...
Be Real about Social Media Strategist FOMO
Social media, digital marketing, and the strategies that we put in place for our brands, organizations, products, and communities are subject to change. This change can be data informed, tied to social media functionality changes, or audience focused pivots. So much...
Make the Most of ‘National Day of’ Content
On this day (8.30.22) it is National Beach Day, National Grief Awareness Day, and National Toasted Marshmallow Day. In addition, August is National Dog Month, Black Business Month, International Peace Month and about twenty other things. Wow! Who knew there were so...
Strengthening Your Social Media Presence with Infographics
When it comes to social media, visual content and bite-sized information are quickly becoming the preferred method for customers and users alike. In today’s fast-paced, quick-scrolling world, your company's information needs to stand out in any way it can, especially...