NISM Blog
Can Canva Cut It For Your Video Needs?
If you work on a small or low-budget social media team, Canva is a tempting option for graphics and video work. After all, the price can be right (free for many features), and it's accessible via phones and desktops. But is Canva the all-inclusive wonder that we hope...
Click to Hire: Attracting Best Fit Candidates to Social Media Marketing Positions
Photo by Tima Mirochnichenko If you are hiring for a job in social media, it may seem smart to copy and paste a similar position description another company is using to recruit for your open role. A lot of companies have the same types of jobs and the basic skills are...
AI Won’t Take Your Job—But Someone Using It Might!
Photo by Pavel Danilyuk “The toothpaste will never go back into the tube,” said Jon Leland, Media Innovator & Creativity Catalyst, during NISM’s Empowering AI Trends for Social Media Marketing webinar. Regarding his toothpaste statement, he also mentioned that “AI...
Trends in Social Media Research and Analytics
Photo by Karolina Kaboompics A 2023 poll of business leaders found that over 90% of them believe their company's success will depend on a strong business strategy informed by using social media data and insights effectively. Gaining those insights is critical for...
Brand Ambassador? Influencer? Who’s Best Qualified to Spread the Word about Your Brand
Photo by Jarritos Mexican Soda Are you starting a business—or trying to grow one—and feeling stalled? It may be time to connect with someone who could be a brand ambassador—or several ambassadors, if you believe in the old saying, “the more the merrier.” Before you...
What Hollywood’s Greatest Scripts Can Tell Us About Marketing
Photo by Tima Miroshnichenko In a time when everyone is selling everything using social media, audiences have become hyper-aware of when they are getting sold to. From personal experience, I get frustrated when creators, specifically on TikTok, try to push their...
3 Essential Mobile Apps For Social Media Marketing
Navigating social media can be a complicated task. It's time-consuming, complex, and easy to get wrong. Too often, brands misunderstand the power of social media, leading to unpredictable and costly mistakes. They may under-utilize their platforms or overextend their...
A Checklist for Sharing Your Professional Certifications
Photo by Thirdman There’s no fancy title needed for this blog post. We all know that keeping track of your digital presence can be tricky, so this post is a clear and simple checklist to make sure you’ve shared your hard-earned credentials (consistently) everywhere...
Why You Are Not Reaching Your Goals
Photo By: Ronnie Overgoor No matter what industry you are a part of, to be successful you must be setting goals and achieving them. So why is it that nearly 90% of businesses fail to meet their strategic goals? With a large emphasis put on these goals at the beginning...