NISM Blog
Behind the Posts: A Look Back at My NISM Internship
When I started my internship with NISM, I wasn’t looking for a job. I was already running my own coloring book company (which, as anyone who has started a small business will know, was no small task). Time? I had none of it. Spare energy? Not exactly overflowing. But...
Prompting Matters: ChatGPT vs. Claude on GA4 Campaigns
Featured image by photoGraph What happens when you love data, are intrigued by AI, and have too much time on your hands? You test AI capabilities and pit ChatGPT against Claude to see what happens, of course! Here’s the background information: I provided a GA4 data...
The Ethics Of Text Message Marketing In A Social Media World
Photo by Andrea Piacquadio With the use of social media and text messaging, many people live in a real-time updates world. Consumers can shop from social media platforms, make purchases, and receive text message updates without having to change platforms or devices....
Social Media Crisis Management Planning
Social media community management can be challenging and rewarding for brands looking to build their reputation. Balancing content creation and curation, posting, social listening, and engagement can positively impact brand efficacy in engaging its audience. When...
What You Need to Know to Stay Afloat on Instagram: 2024 Edition
With the advent and disappearance of once-popular social media platforms MySpace, Vine, and Google+, Instagram has sustained its power over the years since its birth on October 6, 2010. By being able to drive better conversions, boost your engagement, increase brand...
Five-Star Strategies: The Art of the Customer Review
In 2019, I wrote a blog post for the National Institute for Social Media about How to Write a Meaningful Review Quickly, but in honor of National Leave a Review Day, we’re going to take a deeper look at reviews – why they should be part of your strategic plan and what...
Is YouTube Shorts the Long-Game Winner?
Over the past few years, short-form videos are in and longer content is out. Due in large part to the growth of TikTok, social media users have grown accustomed to videos that are sixty seconds or less. In July of 2021, YouTube launched their own version of this with...
Navigating the Storm: Tips for Social Media Managers to Manage Election-Related Stress
It’s safe to say that the fourth presidential election season with social media as part of the campaign strategy is the most contentious yet. From AI-generated content to the changes made on X after Elon Musk’s purchase of the platform to talk of political influence...
5 Reasons To Recruit A Social Media Manager For Your Business
Regardless of what you may have thought before, social media marketing is more important than ever. People underestimate the importance of social media management and social media today since they believe they can live without it, only to find out later that they...