NISM Blog
Top 10 AI Tools in Marketing
Photo Source In today’s digital world, building a career, gathering knowledge, and growing professionally has never been easier–and more exciting. Since the arrival of Generative Artificial Intelligence (AI) in 2022, we've seen a shift in how industries operate, and...
Managing a Project That Has Taken a Turn For the Worst
Photo by Yan Krukau Imagine you have planned the perfect cookout to kick off summer. Your grill has a brand-new gas tank, you’ve tied dozens of water balloons, and the patio looks spotless. Then, all of a sudden, it starts pouring. All of your grumblings against the...
3 Powerful Steps in Utilizing Social Media to Land Your First Job
Photo By: Charles Deluvio You are fresh out of college, ready to enter the new and exciting job world but there is one issue: you don't know where to begin. The job market can be a scary place, especially with no guidance. Getting started and finding your footing are...
Content Marketing Planning & Strategy Guidelines
Photo by LinkedIn Sales Solutions According to the Content Marketing Institute, 73% of B2B marketing professionals and 70% of B2C marketing professionals integrate content marketing planning and strategy into their overall efforts. Marketers often describe content...
To Batchwork or Not to Batchwork
Photo by Volodymyr Hryshchenko Did I google if batchworking was one word or two? Yes. Am I ignoring what Google says? Also yes. This is because I believe the definition of batchworking means getting a bunch of work done in a batch of time, limiting distractions, and...
IN Food Marketing & Design Joins the List of SMS Certified Agencies
The National Institute for Social Media is proud to announce that IN Food Marketing & Design has earned the NISM Certification Agency Badge. Agency certification signifies a commitment to the professional development, education, and certification of its employees....
Liven up Your Holiday Social Media Posts
Photo by Felipe Santana Holiday posts are everywhere on social media, and often we ignore them. Meant as a way to bring us together outside of the usual grind, holiday messages can seem dull and generic in comparison to other posts. Yet, there is a way to enliven what...
The Share Effect: Revisiting Strategies to Grow Your Audience Through Sharable Content
Photo by Alexander Suhorucov Have you ever really thought about why creating content that others want to engage with and share with their audience is so desirable? Sometimes we get so focused on the terminology and the measurement, we don’t think enough about why it...
Case Study: Professional Association Content that Converts
Photo by Daniele Franchi Social media marketing for any business is challenging, but for a business in the process of rebranding, maintaining its brand identity while integrating its diverse offerings can seem daunting. Meeting that particular challenge is especially...