NISM Blog
From Zero to Community Hero: Building Your Online Audience from the Ground Up
Photo by Kampus Production Imagine this: you’ve got everything set up for the party of the year (maybe even the decade). Themed snacks? Check. Decorated cups? Check. Color-coordinated streamers and oversized wall art? Double check. But no matter how cool the setup is,...
Leveraging Behavioral Data to Help Create More Authentic Relationships With Customers
Photo by Samsung Memory US Today’s customers have a lot of decisions to make when deciding which businesses to engage with. They’re constantly inundated with pop-up advertisements and influencer videos eager to direct them to new products and services. Because of...
Why is a Company-Wide Social Media Plan Powerful?
Photo by S O C I A L . C U T It’s super important to ask questions, and never more so than when coming up with a company-wide social media plan. You will never be able to live in someone else’s shoes, but through asking good questions, you can gather a better mental...
How Can Your Community Contribute to Content Creation?
Photo Source If you are a community manager, you’ve probably felt the need to be the one who develops all the content. You may believe that blog posts, videos, or graphics need to come from you, and that line of thinking can lead to exhaustion and burnout. Minus a few...
Can Two-Way Conversations Help Build Your Brand?
Photo by: Miguel Á. Padriñán What is so vital about two-way conversations? In short, two-way conversation is the communication between an organization and its customers, which increases the organization's awareness and forges genuine connections with customers. If you...
Learning the Essential Basics of Social Media Channel Monitoring
Photo by Olesksandr P. With the ever-increasing popularity and ubiquity of social media, popular platforms like Facebook and Instagram have become significant tools for many companies, particularly for social media project managers and their teams. In this day and...
Real-Time Marketing: Benefits, Challenges, and Utilization
Photo By: JESHOOTS.com There are many different approaches that businesses and individuals can take when it comes to social media marketing. Between trends constantly changing and content creation being a top aspect of community engagement, real-time marketing has...
It’s No Magic Trick, It’s Just Your Effective Action Plan!
Photo by Tima Miroshnichenko In today’s day and age, social media marketers can find themselves buried under what seems to be piles upon piles of never-ending work. Keeping up with the demands of publishing content for your own business or company can be incredibly...
Top Social Media Jobs in Today’s Job Market
Image source It's no surprise that jobs in social media are becoming more and more common in companies of all sizes. From well-known companies like Delta Airlines to your favorite smaller, family-owned restaurants in your hometown, you'll need a social media presence...