NISM Blog
The Role of Social Media in Driving ROI for Branded Merchandise
Featured image by MART PRODUCTION Social media has become an indispensable tool for businesses looking to maximize the return on investment (ROI) of their branded merchandise. Branded merchandise—sometimes called promotional products—includes tangible items such as...
When Your Social Media Team Handles Traumatic Content
Photo by Martina Carinci As a social media professional, you will likely be exposed to traumatic content within your feed due to disturbing events in the news or postings by bad actors. Whether it’s real or AI-generated, being exposed to graphic or traumatic content...
Using LinkedIn Like It’s 2015? Let’s Fix That
Photo by LinkedIn Sales Solutions Before college, I never imagined my professional life would include a social media profile. But after my first semester, the search for a summer job began. Enter: LinkedIn. While my original intent was to use it for job hunting, I...
Is Your Content Appealing? Don’t Forget Strategic, Tailored, and Targeted Content
Photo by airfocus In the giant realm of social media, every brand and content creator is vying for attention. When someone new visits your profile, you have a small amount of time to impress and show them value before they either follow or click off. Making an impact...
Building or Paying for Web Traffic – Which Should You Choose?
Image Source Building a website and creating social media profiles have both become prerequisites for establishing a successful online brand. However, considering the amount of competition today in most industry markets, taking these basic steps is rarely enough to...
How Real-Time Marketing Improves Your Brand
Image Source If you spend just one day on social media, you’ll likely see just how fast everything moves. Trends come and go in the blink of an eye, and opinions form and evolve rapidly. This can cause headaches for Social Media Strategists -- how can I plan my brand...
For Whom The Bell Trolls: Dealing With Online Trolls
How often do you see negative comments online? It’s everywhere you look, from your favorite YouTubers' comment section to your favorite music artist's Instagram. With its animosity factor, the internet serves as a breeding ground for trolls. You don’t know their real...
Increase Your Social Media Traffic With Branded Giveaways
Image source When creating captivating content to grow your fan and follower base using social media, did you know that one of the most effective tools to use for your company is SMO, or Social Media Optimization? SMO allows brands to track, evaluate, and modify...
4 Popular Social Media Marketing Tips That Just Don’t Work
Ever had a tip given to you about social media marketing that you thought would work perfectly, but in reality, didn't work as you planned? It happens more often than you might think. Here are 4 popular social media marketing tips that just don’t work. 1. There Are...