NISM Blog

5 Digital Marketing Trends to Target Gen Z

5 Digital Marketing Trends to Target Gen Z

Also referred to the iGeneration, this generation covers anyone born between 1995 to the mid-2000s. Ideally, this lot was born during the age of the internet. This particular customer base has completely changed or rather disrupted the way we market. This generation...

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Strategic Planning. Think Tactically

Strategic Planning. Think Tactically

Ahh.. the joys of assembling a strategic marketing communications plan.  For those of us who have the ability to think big picture while executing at the daily level, this becomes almost as natural as breathing. It is a tool that we rely on, especially when there are...

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Social Media Certification – A Case of Success

The Situation Jason Schober started his career working in Sales with Financial Services firms in the Twin Cities market. In his work, he found social media to be a great tool for networking and lead generation. As he progressed in his career, he discovered that he was...

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Future Jobs in Social Media and How to Get Them

Jobs in social media are becoming more and more common in companies both large and small. According to Simply Hired Job Trend Data (See Fig. A), the number of Social Media job posts have increased by 38% since October of 2011. An impressive growth figure considering...

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NISM Launches Online Certification Preparation Course

In addition to the outstanding curriculum offered through our education network, NISM will launch its first fully online certification preparation course. This course will begin on November 12th and will run for 5 weeks. After completing this course, participants will...

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