NISM Blog
Managing Your Mental Health While Working in Social Media
There’s no denying social media marketing is an essential tool for businesses today. While family and friends may oversimplify the workload as just a matter of thinking up witty captions and posting pleasing photos, anyone who has strategically managed social media...
Actionable Metrics
A large part of using and managing social media is the use of metrics. Organizations use metrics as a way to track their KPIs, or for celebration when they hit a particular milestone, like 1,000,000 followers. A good social media strategist knows that there are...
Lessons Learned: To bot or not to bot?
It’s been just over 2 1/2 months since we launched a chatbot on our institutional website. Now I’m not here to sell you on whether or not a chatbot is right for you and your business or institution - that’s an answer that can only be found within your own goals &...
NISM Announces Partnership with Minnesota State College System (MnSCU)
The National Institute for Social Media has been working directly with representatives from the Minnesota State Colleges and Universities (MnSCU) system to create a new online social media certification training curriculum for InterCECT, a consortium of nine MnSCU...
Brand Sourcing in Social Media – Put on Your Utility Belt
What do golden arches, apples, targets, and deer have in common? Its marketing 101 – crafting a strong brand image can be the difference between an organization’s success and failure. From Fortune 500, to your local coffee shop, establishing a brand that embodies and...
A New Face at the National Institute for Social Media
Many people have not yet heard of the National Institute for Social Media and to tell the truth, neither had I. However, after meeting the President, Eric Mills, I became very excited about the organization and its impact on the industry of social media and education....
Starting the Conversation – How to Engage Online
Many people have similar challenges when it comes to social media. Some organizations believe that by simply establishing a profile on the major social networks their work is done. However, to truly establish yourself and your business using social media, one...
How to Craft the Ultimate Social Media Job Description
Finding qualified employees to manage your company’s social media presence can cause headaches. From defining job duties, to setting an appropriate salary level, there are many considerations that must be made in order to ensure the candidate is not only the right fit...
Institute Raises the Bar in Social Media Education
Social Media has changed the way we interact in our world, crossing geographies, industries and cultures. The capacity for its use is ever-expanding, and many of the nation’s top organizations are searching for professional operators for their social media platforms....