Live Streaming Video: the 2016 Social Media Trend that Exceeded Expectations

Live Streaming Video: the 2016 Social Media Trend that Exceeded Expectations

There were several social media trends in 2016, including: Live streaming videos Snapchat stories Mobile optimization Faster real-time engagement More focus on social commerce Higher demand for organic content (keeping SEO in mind) Increase in video marketing Many of...

Certification for the Social Media Professional

I remember the first time I applied for a social media position within an agency. I was using Facebook and was barely present on Twitter. Part of the requirements for the job, content moderation, was to be on several platforms, so I quickly created accounts and...