Digital Marketer’s Survival Guide to Avoid Falling Prey to Black Hat Marketing

Digital Marketer’s Survival Guide to Avoid Falling Prey to Black Hat Marketing

Imagine you’re walking down a busy street in Brooklyn, New York, on a busy and rainy morning. As you walk to your social media marketing job, you bump into someone tall who is wearing an oversized black hat, paired with a long trench coat. They don’t know your...
Double Your Clicks: Transform Your Social Media Ads with A/B Testing

Double Your Clicks: Transform Your Social Media Ads with A/B Testing

Photo by: Maksim Goncharenok Are you aware that A/B testing your social media ads can save you both time and money while increasing your marketing campaign’s effectiveness? What is A/B Testing? When running A/B tests for your marketing campaign, you essentially use...