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Influencer Marketing’s Blindspot: FTC Regulations and How to Follow Them

Influencer Marketing’s Blindspot: FTC Regulations and How to Follow Them

by Kassity Lee | Aug 28, 2025 | Crisis Communications, EduSocial Blog, Strategy, Tools

Featured image by MART PRODUCTION Influencer marketing is booming, expected to reach $33 billion globally. It’s a space where everyone from budding influencers to major brands is looking to cash in (and yes, NISM even offers a webinar on influencer marketing basics!)....
Was Duolingo’s AI Announcement a Failure? Only If We Don’t Learn From It.

Was Duolingo’s AI Announcement a Failure? Only If We Don’t Learn From It.

by Kassity Lee | Aug 7, 2025 | Career, Self-help, Community Management, EduSocial Blog, Strategy, Tools

Featured image by Alex Green In April 2025, Duolingo CEO Luis von Ahn announced the company’s transition to an “AI-first” strategy, aiming to integrate AI across its operations. The announcement has since sparked significant backlash. People have taken to social media...
Setting The Stage for Success: How to Nail the Creative Brief

Setting The Stage for Success: How to Nail the Creative Brief

by Kassity Lee | Jun 17, 2025 | Career, EduSocial Blog, Strategy, Tools

Photo by Alice Yamamura You’re gearing up for your next great social media campaign when it hits you: you know what needs to be done, but you’re not sure how to get there. The creative brief ensures you and your team are on the same page and sets up your campaign for...


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  • Influencer Marketing’s Blindspot: FTC Regulations and How to Follow Them
  • Behind the Posts: A Look Back at My NISM Internship
  • Prompting Matters: ChatGPT vs. Claude on GA4 Campaigns

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