Featured image by Karola G Let’s be honest, vanity metrics can feel great. Watching the likes roll in on a post, hitting a new follower milestone, or seeing your video views spike overnight can certainly boost your ego. But therein lies the problem. While these kinds...
Featured image by Arnav Pratap Singh Have you given much thought to your likeness rights? If not, imagine this: You’re driving down the highway when a billboard catches your eye. It’s an ad for a fancy new restaurant, nothing unusual. But then you do a...
Photo by Kelly Sikkema Ever noticed how the brands that handle a crisis well are the ones with a strong community already behind them? It’s not a coincidence. Whether it’s a product fail, a social slip-up, or a full-on PR disaster, a loyal and engaged online community...
Photo by Kampus Production Imagine this: you’ve got everything set up for the party of the year (maybe even the decade). Themed snacks? Check. Decorated cups? Check. Color-coordinated streamers and oversized wall art? Double check. But no matter how cool the setup is,...
Photo by S O C I A L . C U T It’s super important to ask questions, and never more so than when coming up with a company-wide social media plan. You will never be able to live in someone else’s shoes, but through asking good questions, you can gather a better mental...
