Managing a Project That Has Taken a Turn For the Worst

Managing a Project That Has Taken a Turn For the Worst

Photo by Yan Krukau Imagine you have planned the perfect cookout to kick off summer. Your grill has a brand-new gas tank, you’ve tied dozens of water balloons, and the patio looks spotless. Then, all of a sudden, it starts pouring. All of your grumblings against the...

Getting in Position: How to Reach Your Audience Once You’ve Found Them

Getting in Position: How to Reach Your Audience Once You’ve Found Them

I’ve searched far and wide for a magical button that will place my content squarely on top of my audiences’ timelines and say “Hey, don’t look over there! Look at me!” Sigh. If only it were that easy. Finding a target audience is one thing. Getting that audience to...

Is YouTube Shorts the Long-Game Winner?

Is YouTube Shorts the Long-Game Winner?

Over the past few years, short-form videos are in and longer content is out. Due in large part to the growth of TikTok, social media users have grown accustomed to videos that are sixty seconds or less. In July of 2021, YouTube launched their own version of this with...

Is Pepsi Okay? It’s More Than Okay: How an Ad Campaign Can Flip a Perception on Its Head

Is Pepsi Okay? It’s More Than Okay: How an Ad Campaign Can Flip a Perception on Its Head

Have you ever found yourself slightly disappointed that a restaurant only serves Pepsi products? Think back to the last time you requested a nice, refreshing Coca-Cola and the waiter responded with three of the most disheartening words ever:  “Is Pepsi OK?”  Did you...

SWOT Analysis: The Swiss Army Knife of Analytical Tools

SWOT Analysis: The Swiss Army Knife of Analytical Tools

Image from Pixabay “Give me six hours to chop down a tree, and I will spend the first four sharpening the axe.”  Abraham Lincoln knew the importance of researching and developing a wide context before important decision-making. So today, instead of worrying that our...