Is Pepsi Okay? It’s More Than Okay: How an Ad Campaign Can Flip a Perception on Its Head

Is Pepsi Okay? It’s More Than Okay: How an Ad Campaign Can Flip a Perception on Its Head

Have you ever found yourself slightly disappointed that a restaurant only serves Pepsi products? Think back to the last time you requested a nice, refreshing Coca-Cola and the waiter responded with three of the most disheartening words ever:  “Is Pepsi OK?”  Did you...
SWOT Analysis: The Swiss Army Knife of Analytical Tools

SWOT Analysis: The Swiss Army Knife of Analytical Tools

Image from Pixabay “Give me six hours to chop down a tree, and I will spend the first four sharpening the axe.”  Abraham Lincoln knew the importance of researching and developing a wide context before important decision-making. So today, instead of worrying that our...
What Hollywood’s Greatest Scripts Can Tell Us About Marketing

What Hollywood’s Greatest Scripts Can Tell Us About Marketing

Photo by Tima Miroshnichenko In a time when everyone is selling everything using social media, audiences have become hyper-aware of when they are getting sold to. From personal experience, I get frustrated when creators, specifically on TikTok, try to push their...