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Building Belonging: The Power of Empathy in Social Media Marketing

Building Belonging: The Power of Empathy in Social Media Marketing

by Alexis Barth | Sep 23, 2025 | Community, Community Management, Strategy

Featured image by Keira Burton In today’s crowded digital landscape, where brands compete for likes, clicks, and conversions, the real differentiator isn’t just eye-catching visuals or clever hashtags; it’s empathy. Social media communities thrive when brands stop...
Where Should I Advertise? Breaking Down Today’s Top Social Platforms

Where Should I Advertise? Breaking Down Today’s Top Social Platforms

by Alexis Barth | Sep 9, 2025 | EduSocial Blog, Strategy, Tools

Photo by Antoni Shkraba Studio How to Pick the Right Platform for Your Social Ads If there’s one question every marketer hears at some point, it’s this: “Where should I advertise?” I wish there were a one-size-fits-all answer—but the truth is, it’s not that simple....
Strategic Planning for Beginners: What I Wish I Knew Before Saying Yes

Strategic Planning for Beginners: What I Wish I Knew Before Saying Yes

by Alexis Barth | Jun 3, 2025 | Career, Self-help, EduSocial Blog, Strategy, Tools

When one of my first marketing clients asked me to create a strategic plan, I eagerly said yes. I was excited. Confident. Slightly terrified. Because while I knew what a strategic plan was in theory, I had no real idea how to actually build one from scratch. I opened...


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