It’s no surprise that jobs in social media are becoming more and more common in companies of all sizes. From well-known companies like Delta Airlines to your favorite smaller, family-owned restaurants in your hometown, you’ll need a social media presence to remain relevant in our digitalized day and age. In fact, according to Social Media College, the social media job growth rate has increased by 9% over the past decade, highlighting the increasing importance of social media skills in today’s job market.
For those of you who are thinking of a career in social media, the above job growth rate data is encouraging. It shows that social media skills are still in high demand across organizations, making it more appealing to enter the field. Additionally, opportunities for training and consulting in social media will likely increase as the field continues to grow.
Read on to discover the most sought-after social media jobs in the current job market and the best places to look to obtain these exciting opportunities.
Below is a screengrab from ZipRecruiter’s article highlighting the best-paying social media jobs at the moment. Included in the image you will find the position names and salary ranges, respectively.
While these job titles vary by name, many roles share common core skills and responsibilities. In fact, a national job study performed by the National Institute for Social Media in collaboration with our Industry Advisory Committee identified key skill areas any social media professional should understand to succeed in the field:
Social Media Strategic Planning
Compliance and Governance Issues in Social Media
Social Media Marketing
Project and Campaign Management
Community Management
Research and Analysis
Building a strong foundation in these areas can help you stand out as a candidate for the social media roles listed above or other social media roles you would like to explore. Each job title may focus on one or more of these subject areas, and by having a foundational understanding of each of these key skills, you will be more likely to find success no matter your role.
Best Places to Look for Social Media Jobs Online
Aside from going to company websites to apply for social media-related jobs directly, something we still strongly recommend, top job search sites include:
Lastly, don’t ever underestimate the immense power of your network. It can help you in more ways than you know. Whether it’s through LinkedIn, your school’s alumni network, your colleagues, or friends and family, always be on the lookout for emerging opportunities that come your way through these irreplaceable networks.
We hope that you have a better idea of what the hottest social media jobs are in today’s job market and how to find those jobs. What jobs in the blog stuck out to you, and why? Share your thoughts in the comments below!
P.S. Don’t forget to check out our job board for social media-related opportunities!
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