Many people have the misconception that social media is only about marketing. The truth is that businesses are using social media for more than just marketing purposes. They are connecting with customers and establishing real-world relationships.

One of the coolest benefits of social media is that it allows companies to come across as more real to their online community and create authentic connections with them. Additionally, social media increases your chances of being seen by potential customers worldwide by using tools like relevant hashtags that help your brand connect with the right community and make it easy for them to discover you.

Social media is also a great way for businesses to know what they are excelling in and what they need improvement on. By responding quickly to people’s comments and direct messages, positive or negative, promptly, you grow trust and start building a more personal relationship with your customers.

To be successful in business you need a strong customer base – without customers, you have no business. That’s why making an effort to create relationships with your clientele is paramount. When a personal relationship with clients and customers is created, they are more likely to come back to you every time they need your product or service. They are also more likely to spread positive word-of-mouth about your business, both through in-person recommendations and review websites like Yelp and Google Reviews.

According to Lexie Pelchen’s article Internet Usage Statistics in 2024, 94.6% of Americans have internet access. This is exactly why it is so important to be online; you need to go where the customers are. My challenge for you is to put your company on the map with social media and start engaging.