Unfriending “Friends” on Facebook

Unfriending “Friends” on Facebook

On Nov. 17, 2010, Jimmy Kimmel went on his nightly talk show to declare a new national day – National Unfriend Day. The comedian explained that since so many of us have a ridiculous amount of Facebook friends, we should take some time to unfriend the ones we’re not...
6 Steps to Ace Engagement on Facebook

6 Steps to Ace Engagement on Facebook

Because of its sheer reach, most companies believe that they should focus their social marketing, promotion and advertising efforts on Facebook, first and foremost. It is important to first understand your customer and choose your platform appropriately.  For example,...