Earned Media Value (EMV)

Earned Media Value (EMV)

Featured image by Kampus Production If you are looking for a way to determine the ROI of your social media efforts, you should explore what your earned media value is. Simply stated, earned media is the dollar equivalent of paid media you have accumulated through your...
It’s No Magic Trick, It’s Just Your Effective Action Plan!

It’s No Magic Trick, It’s Just Your Effective Action Plan!

Photo by Tima Miroshnichenko In today’s day and age, social media marketers can find themselves buried under what seems to be piles upon piles of never-ending work. Keeping up with the demands of publishing content for your own business or company can be incredibly...
How to Gain Followers by Making Them Laugh

How to Gain Followers by Making Them Laugh

What does everybody love? The answer is laughter. If you can make someone laugh or smile, you will definitely get their attention – that is what marketing should be actually about. Nowadays, we see that humor on social media platforms is getting incredibly...