How to Become Top-of-Mind with Consumers

How to Become Top-of-Mind with Consumers

“My business isn’t busy during ‘x month’ so we are not going to manage social media or do much marketing during that time.”  Experts within the marketing & advertising world hear the above statement many times from clients throughout...
How to Set Your Social Advertising Budget

How to Set Your Social Advertising Budget

When creating social media advertising campaigns for a client, the top and often first question I receive is how much should be invested. The answer should never be the same for anyone. However, the way to an answer is similar. Just like in any situation where you are...