Digital marketing is a type of marketing that uses the internet and other digital technologies to reach out to a targeted audience, with the intention to make sales. Since the early 2000s, digital marketing has been on the rise, thanks to the massive increase in...
As a social media marketing strategist, writing your goals is the foundation for ensuring that your strategic plan remains on track and is flexible enough to adapt to necessary adjustments along the way. There are several methods of how a goal can be designed and...
As we finish up another year in social media, the different trend posts are starting to roll out. There’s a lot of attention as 2020 dawns on ByteDance, the owner of TikTok, for numerous reasons. They’re testing a Spotify rival called Resso in Indonesia, for example,...
Social media has rapidly gone from an entertaining diversion (and hotbed for GIF-based frivolity) to a key part of the internet’s regular operation — particularly when it comes to business. Within the confines of top social media platforms, vital information is...
Some might answer the question of “Who’s your target audience?” with “Anyone with a wallet!” That’s cool but hardly nuanced. And when it comes to social media optimization, a lot of brands still just broadcasting posts — there’s not a ton of targeting, and they...
