Disingenuous Marketing Isn’t Fetch: The ‘Mean Girls’ Debacle

Disingenuous Marketing Isn’t Fetch: The ‘Mean Girls’ Debacle

Photo Credit: Jimin Kim/SOPA Images Paramount’s “Mean Girls” was recently queen bee at the box office, raking in $33 million through the Martin Luther King Jr. holiday weekend. Audiences were first introduced to the iconic clique known as ‘the plastics’...