Influencer Marketing’s Blindspot: FTC Regulations and How to Follow Them

Influencer Marketing’s Blindspot: FTC Regulations and How to Follow Them

Featured image by MART PRODUCTION Influencer marketing is booming, expected to reach $33 billion globally. It’s a space where everyone from budding influencers to major brands is looking to cash in (and yes, NISM even offers a webinar on influencer marketing basics!)....
FTC Regulations You Should Know About in Advertising and Marketing

FTC Regulations You Should Know About in Advertising and Marketing

If you are an influencer getting paid for your testimony on a product, an advertiser trying to promote a brand or an affiliated marketer who is promoting a product or service, it is your responsibility to understand your limitations and be knowledgeable about what you...