How to Identify Your Target Audience

How to Identify Your Target Audience

Some might answer the question of “Who’s your target audience?” with “Anyone with a wallet!” That’s cool but hardly nuanced. And when it comes to social media optimization, a lot of brands still just broadcasting posts — there’s not a ton of targeting, and they...
How CEOs can Leverage Social Media to Improve their Brand Reputation

How CEOs can Leverage Social Media to Improve their Brand Reputation

A Chief Executive Officer (CEO) is a digital brand. The online presence they build for themselves, the connections they make, and the content they share all have a direct impact on public perception of their company. This, in turn, influences the corporate brand –...
6 Steps to Ace Engagement on Facebook

6 Steps to Ace Engagement on Facebook

Because of its sheer reach, most companies believe that they should focus their social marketing, promotion and advertising efforts on Facebook, first and foremost. It is important to first understand your customer and choose your platform appropriately.  For example,...
Tips for Creating an Effective Social Listening Query

Tips for Creating an Effective Social Listening Query

Photo by Gavin Whitner Social listening programs offer many benefits beyond reputation monitoring – it opens up a world of unstructured, online conversations that give brands new avenues for marketing in a way that is personal and effective. It also provides valuable...
4 Takeaways on Managing your Online Personal Brand

4 Takeaways on Managing your Online Personal Brand

Why is social media important to you and your life? For starters, it’s an opportunity to connect with others. When we think of social media platforms as merely other communication channels or tools, the stigma of these unknown sharing methods is removed from our fears...