Is Pepsi Okay? It’s More Than Okay: How an Ad Campaign Can Flip a Perception on Its Head

Is Pepsi Okay? It’s More Than Okay: How an Ad Campaign Can Flip a Perception on Its Head

Have you ever found yourself slightly disappointed that a restaurant only serves Pepsi products? Think back to the last time you requested a nice, refreshing Coca-Cola and the waiter responded with three of the most disheartening words ever:  “Is Pepsi OK?”  Did you...
How to Optimize Your Google Ads Campaign

How to Optimize Your Google Ads Campaign

A Google Ads campaign is one of the best ways to reach your target audience. But as data grows and competition levels increase, it can be challenging to stand out from your competitors and convert leads into sales. For this reason, it’s essential to keep your...