Its time for our monthly round-up of social media tools that could help you to manage your organization’s social media efforts. In this month’s column we will introduce you to 3 tools that can help you to create and manage your organization’s social media editorial calendar – a commonly used method of creating and tracking the content that your organization will be releasing for campaigns on various social media channels. A reminder that NISM is a vendor-neutral organization that does not promote any single platform over another. Rather we want you to help you choose the best mix of tools for your organization’s needs.
[gap height=”25″ /]
Kapost
[splitter type=”textured” color=”#000000″ top=”8″ bottom=”25″ /]
[gap height=”25″ /]
One of the more popular platforms to use to create a social media editorial calendar while also helping many organizations accomplish a variety of other tasks is Kapost. Kapost is a content marketing platform that offers the ability to manage your blog posts, videos, eBooks & white papers, social media posts, presentations & infographics, emails, landing pages and webinars all from one place. It is a robust tool that allows you entire team to collaborate on any type of content campaign you can dream up. In addition, the platform offers lead tracking, and analytics tools that make up one of the more powerful marketing automation software platforms available today.
[gap height=”25″ /]
[gap height=”25″ /]
Content DJ
[splitter type=”textured” color=”#000000″ top=”8″ bottom=”25″ /]
[gap height=”25″ /]
The next editorial calendar tool is Content DJ. This social media tool is built to be your all-in-one social media editorial calendar resource. In addition to being able to post the content that you create to the major social media platforms from one place, the platform uses hashtags to help you curate content from a variety of content sources that you can customize to fit your content marketing strategy. This is a unique, cost-effective platform that gives powerful analytics data.
[gap height=”25″ /]
[gap height=”25″ /]
CoSchedule
[splitter type=”textured” color=”#000000″ top=”8″ bottom=”25″ /]
[gap height=”25″ /]
The last tool in this month’s round-up is CoSchedule. This tool is geared for our readers and certified professionals who are using WordPress as a content management system / blog platform. The software links to your blog, and you are able to schedule and post you content to your blog, and the major social media platforms. CoSchedule is perhaps the most user-friendly of these tools, but still has powerful scheduling features that allow it to compete with its larger competitors. Finally, if you are working with a team, or a number of WordPress blogs this tool will allow you to manage your workflow across sites easily.
[gap height=”25″ /]
[gap height=”25″ /]
[splitter type=”textured” color=”#000000″ top=”25″ bottom=”25″ /]
What social media editorial calendar tools would you recommend?
[splitter type=”textured” color=”#000000″ top=”25″ bottom=”25″ /]
0 Comments