Meaningful conversations with your business, non-profit, or support community ensure your message reaches the right people and yet, a lot of marketers don’t know quite what to say to engage their audience. And with any good conversation, there’s bound to be conflict that needs to be managed or a crisis that naturally arises and community managers need to know how to handle those situations.
Whether you’re focused on growing your digital presence, developing an existing community, preparing for the unpredictability of social media, or prepping for NISM’s certified Social Media Strategist (SMS) exam, this book on Online Community Management provides details for anyone interested in:
•Having two-way conversations with customers on social media platforms
•Reading, commenting, and responding to your current and potential community members
•Finding new and creative ways to frequently reach out and engage with your audience
•Fostering a sense of excitement about your group within the social space
•Recognizing accomplishments of those in your community and industry
•Looking beyond words into the greater context that which a person is writing
•Reacting quickly and appropriately to unexpected situations
The National Institute for Social Media’s Chief Learning Officer Amy Jauman outlines practical ways to approach community management for any organization. This book is a great tool for anyone interested in learning the practical steps associated with supporting an online community as well as social media professionals preparing for the community management portion of the SMS exam.