Marketing and Communications

Description

The importance of a clear marketing and communications plan can’t be overestimated. It is how you speak with current and future customers, how your competitors understand how your offerings differ from theirs, and how you identify new and innovative ways to keep up with an ever-changing market. Marketing & Communications is the ideal book for anyone interested in creating a plan for:

•Identifying and segmenting their core audience
•Uncovering what social media content your customers perceive as valuable and how they’d like to engage with you online
•Creating a communications plan and market maps
•Ensuring branding consistency across platforms and throughout the organization
•Monitoring brand sentiment and reporting the results to key stakeholders
•Creating innovative ideas that connect and provide value to your audience – instead of selling
•Provide content that informs, entertains, and helps
•Publishing content to company blogs and social networking platforms
•Ensuring all written and video social media content is brief, concise and accurate
•Reading, commenting, and responding to the content or comments of your industry peers
•Taking out advertisements on social media platforms
•Using traditional media in conjunction with social media

With so much to keep track of in a social media plan, it can feel overwhelming. Dr. Amy Jauman, Chief Learning Officer at the National Institute for Social Media (NISM), presents a systematic approach that any social media professional or business owner can begin to apply immediately. Whether you’re interested in this book because you’re preparing to take the certified Social Media Strategist exam through NISM or because you’re interested in learning strategic and tactical approaches that will boost the effectiveness of your marketing and communications plan, this book is the perfect guide to help you reach your goals.