Across the world, educators are racing to move traditional classrooms to a virtual environment because of COVID-19. Social distancing will help to minimize the impact on the world and we realize that we need to move our classrooms digital, but how do we do that...
Digital marketing is a type of marketing that uses the internet and other digital technologies to reach out to a targeted audience, with the intention to make sales. Since the early 2000s, digital marketing has been on the rise, thanks to the massive increase in...
As we finish up another year in social media, the different trend posts are starting to roll out. There’s a lot of attention as 2020 dawns on ByteDance, the owner of TikTok, for numerous reasons. They’re testing a Spotify rival called Resso in Indonesia, for example,...
What nonprofit doesn’t want a new way to say a personalized thank you to donors, and to generate additional conversation online about their brand? Spotify Wrapped provides a model for doing just that. If you haven’t seen it, you can check out Spotify Wrapped at...
Twitter lists are a very helpful organizational tool which allows you to filter accounts by the categories that you’ve assigned them to. For example, if I have connected with individuals that I know value education, I can add them to a list labeled: Education....
Some interesting statistics about online reviews that shouldn’t surprise any of us: 84% of people trust online reviews as much as a personal recommendation. 31% more is spent by customers when a company has excellent reviews. On average, 1 negative review can cost a...
